Supported by a meticulous methodology as well as a broad knowledge of the BBC World Trust, their principles, strategies and goals, he exposed a variety of projects, initiatives and findings obtained throughout their work in 43 countries around the developing world.
Following Power’s presentation, their ultimate goal is generate advances in the fight against poverty, utilising mass media and communications methods and resources as tools for empowering excluded communities –emphasising in rural areas (i.e. Public service advertising to promote condom use in India, or Ethiopia's first radio soap opera recorded on location - designed to stimulate debate about rural livelihoods). Furthermore, their particular areas of interest are Health, Governance & Human Rights, Education, Emergency Response, Livelihoods and environment.